Synergy: My New Favorite Word
Synergy is every! Creating synergy through email and the internet is key to developing and maintaining a message for campaigns. Utilizing different media outlets to connect messages is crucial to a campaigns success. I look forward to hearing guest speaker Tom Hockaday, one of the nation's top GOP consultants, who will discuss messaging and its importance relating to synergy.
The internet is the catalyst to maintaining synergy in a campaign. The internet, through web sites and blogs, operates as the super highway to connect campaign resources. As outlined in many of our readings, we are seeing first hand the explosive power the internet has on campaign success (not to mention the private sector).
A great example of the synergy in the internet world are electronic newsletters. These newsletters allow readers the opportunity to get updated information and offers links to certain web sites for more information. Email newsletters are terrific for keeping voters informed.
What else creates synergy on the internet? Blogs? Live Video Feeds? Emails?
3 Comments:
Anything can create synergy. Using live video feeds of the campaign ads, as well as things like "Dean TV," the 24-hour webtv feed, the campaign can move towards greater synergy. It seems like an obvious concept, but clearly isn't well executed.
For me, synergy is synonomous with consistency - the campaign must maintain consistent information however a potential voter, donor or volunteer contacts the campaign.
That way, the campaign appears professional, on-message and focused - the key to success for any campaign.
By keeping all the elements of the campaign in sync, you can go a long way to ensuring the campaign will always maintain that appearance
Hi BWS, I read your post which I find interesting and very informative! I was also looking for related info which I found
Some at effective leadership
It's not exactly what I was looking for but it was nonetheless interesting to read.
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